Marketing Manager

We are seeking an experienced Marketing Manager who will be responsible for the day-to-day management, support, and execution of our performance marketing and growth strategy.

The ideal candidate will be digital-savvy and have expert knowledge in both organic and paid social, digital media, content development, web, and performance tracking. They will bring their expertise in planning and executing various stages of marketing campaigns, acquisition, strategic development, execution, and optimization across various channels.

Responsibilities:

• Obtains market share by developing marketing plans and programs for each product and directing promotional support.
• Maintains relations with customers by organizing and developing specific customer-relations programs and determining company presence at conventions, annual meetings, trade associations, and seminars.
• Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
• Maintains research database by identifying and assembling marketing information.
• Provides marketing information by answering questions and requests.
• Achieves financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions.
• Completes marketing department operational requirements by scheduling and assigning employees and following up on work results.
• Maintains marketing staff by recruiting, selecting, orienting, and training employees.
• Develops marketing staff by providing information, educational opportunities, and experiential growth opportunities.

Requirements:

• Bachelor’s or master’s degree in marketing or a related field
• Proven working experience in digital marketing, 
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Working knowledge of HTML, CSS, and JavaScript development and constraints is a plus

Skills:

• Leadership
• Planning and forecasting
• Strategizing 
• Creating and maintaining client relationships
• Coaching and subordinate involvement
• Managing Processes
• Self-motivated yet customer-focused
• Proficient in marketing research and statistical analysis
• Familiar with financial planning and strategy